Run it like a Business

Most every client we work with always ends up asking us for help with their business plan based on their Winslow Profile results.  Running a small business can lead to big returns as long as you know with great clarity what your ultimate “outcome” needs to be.

This approach to “run it like a business” is called an “outcomes based business plan.”  This is a very simply and non-complex version of how to have a great small business.

One of the first steps early in this process is to use a personality profile in order to gain insight into what drives your motivation.  Some people think this is a given but are shocked to get their results back and find that they are driven by something completely different than just “ambition.”

This is a critical part your success in small business since it will shed some light on not only yourself but the team you have surrounded your self with.  We have clients constantly come back to us and tell us that they never knew what all this really meant until they took a good look at the results.  Here are some examples of the traits we need to focus on for this…

Leadership

Responsibility

Contentment

Recognition

Mental-toughness

Just looking at these words might not seem like too profound but knowing what is behind them can really lead to some significant performance insights.

If we just focus on “recognition” alone there can be a ton of information to gain from just getting feedback on your scale or need of it.  Someone that is scores high for example on a scale of 1 to 10 is highly motivated by being recognized and recognizing others as long as they have a level of awareness to match it.  Science shows that this is a core motivator in the person’s goals strategies.  If this person is motivated by a higher need of recognition then we can capitalize on it by knowing when and how to give it.

On the flip side a person low in recognition will not “value” this level of recognition and will instead be motivated by a completely different set of values.  For example they will be motivated by being allowed to work alone and feel more successful doing so.

Again this is why we chose the Winslow Profile to begin with to use with our clients.  It gives us a great head start on finding out key factor like what we just mentioned above.

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